Building the future of Venue Intelligence.
Brimz was created to help sports organizations and live event venues better understand fan engagement in real time. By combining wearable technology, mobile experiences, and intelligent analytics, Brimz transforms fan energy into actionable Venue Intelligence.
From rivalry culture to Venue Intelligence.
Brimz was inspired by a lifelong passion for sports communities and fan engagement. Before founding Brimz, Bennie Brimage created Rivalry Edition, a sports media platform built around storytelling and rivalry culture.
Through that experience, it became clear that while organizations measure attendance, ticket sales, and revenue, they still lack meaningful insight into how fans actually experience live events.
Concerts & live eventsBrimz was created to bridge that gap: transforming real-time fan participation into actionable intelligence that helps organizations create better experiences for fans, teams, sponsors, and venues.
Today, Brimz is building the next generation of Venue Intelligence by combining wearable technology, mobile engagement, and analytics into one connected platform.
Mission & Vision.
Mission
To help organizations understand, recognize, and respond to fan engagement in real time through data-driven Venue Intelligence.
Vision
To become the global standard for measuring and understanding fan engagement across sports, entertainment, and live experiences.
The team behind Brimz.
Different expertise. One shared vision.
Bennie Brimage
Leads Brimz's vision, product direction, and long-term mission to redefine how organizations understand fan engagement. Draws on experience as a Business Analyst and Product Owner to bridge business needs with technical execution, guiding stakeholder engagement, customer discovery, and key partnerships.
Shena Brimage
Contributes to long-term planning, organizational development, and day-to-day operations. As an Executive Director of a nonprofit organization, she brings executive leadership and a mission-driven perspective to Brimz's foundation.
Crystal Dong
Provides marketing leadership and brand development. Through her company, Bare Branding, she translates complex ideas into compelling visual demonstrations and customer-focused experiences, while contributing partnership opportunities and go-to-market planning.
Matthew Reed
Helps shape Brimz's product roadmap, technical architecture, and development approach. Works closely with the team on project planning and milestone delivery, bridging product planning with technical implementation.
Sebastian Dal Moro
Leads backend engineering and platform development, building the server infrastructure, Venue Intelligence Dashboard, APIs, and core architecture that power the Brimz ecosystem, and the technical foundation for future integrations.
From an idea to a platform.
Rivalry Edition founded
The sports storytelling foundation that inspired Brimz.
Brimz concept created
The vision for measuring real-time fan engagement was born.
MVP development begins
Transforming the vision into a working platform.
First wearable integration
Connecting real-time fan signals to the Brimz ecosystem.
Venue Intelligence Dashboard launch
Turning fan energy into actionable venue insights.
Customer discovery and industry validation
Working with industry professionals to validate the problem and refine the solution.
Pilot partnerships
Preparing to demonstrate Brimz in real live-event environments.
The future of Venue Intelligence
Building a new standard for understanding live audience engagement.
Growing through innovation & collaboration.
Brimz is building alongside a network of startup communities, sports business organizations, innovation programs, and entrepreneurial ecosystems that provide mentorship, collaboration, education, and opportunities to accelerate our growth.
Watch how it comes together.
Watch how Brimz connects wearable technology, mobile experiences, and Venue Intelligence to help organizations better understand fan engagement in real time.
At Brimz, we believe the future of live experiences is built on understanding the fans who make every moment unforgettable.
Help shape the future of fan engagement.
Whether you're a professional sports organization, collegiate athletic program, venue operator, sponsor, or innovation partner, we'd love to explore how Brimz can help transform live experiences through Venue Intelligence.